New iGaming sites are launched often. Most of these sites have their uniqueness and solid gaming concepts. However, finding their feet amidst existing brands and getting players is difficult. It is a very tight competition. So, how do new online brands or even already existing sites promote themselves effectively? It is mostly through casino affiliate programs. How open is the business of casino affiliates? Are there any risks involved? All of these and more will be addressed in today’s casino news.
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What is a Casino Affiliate?
An online casino affiliate is a go-between two entities —players and casinos, i.e., an intermediary. This program is where one earns a commission from bettors’ wagering activities on betting platforms. This be in the form of referral via the use of unique tracking IDs on their websites or any other form of marketing campaign adopted. The campaigns may include text links, banners, popup ads, and many more.
Affiliating to any online casino program comes at zero cost. However, a few vetting of one’s credibility in most cases is usually carried out in the course of one’s application. This includes a detailed marketing plan, demographic, precursory experience concerning a marketing campaign(s), online casino games, and several others.